Discussions

When designing a logo, the choice of color seems to be one of the most challenging aspects. It’s not just about picking a color that looks good—it’s about choosing a color that represents the brand’s values and resonates with the audience. How do you go about selecting the right colors for a logo? Should the colors be based on psychological associations, current trends, or something else? I feel like colors can either make or break the entire design, so any insight into how to make that decision would be helpful.