Best Practices for URL Shortening and Tracking for an E-commerce Store

Hi everyone,

I run the SEO for an e-commerce store, and I'm looking into using Rebrandly for shortening and tracking our product and campaign URLs. Since we frequently share links on social media, email campaigns, and influencer collaborations, I want to ensure we're optimizing our use of branded short links.

I have a few questions:

What’s the best way to structure short links for product pages while keeping them SEO-friendly?
How can we effectively track conversions and user behavior from different marketing channels using Rebrandly?
Is there a way to integrate Rebrandly with Google Analytics and Shopify to get deeper insights?