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Best Practices for URL Shortening and Tracking for an E-commerce Store

Hi everyone,

I run the SEO for an e-commerce store, www.lussoleather.com, and I'm looking into using Rebrandly for shortening and tracking our product and campaign URLs. Since we frequently share links on social media, email campaigns, and influencer collaborations, I want to ensure we're optimizing our use of branded short links.

I have a few questions:

What’s the best way to structure short links for product pages while keeping them SEO-friendly?
How can we effectively track conversions and user behavior from different marketing channels using Rebrandly?
Is there a way to integrate Rebrandly with Google Analytics and Shopify to get deeper insights?